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Data & Analytics · Nielsen

Data Analytics System Enabling Cross Analysis of 30,000 Attributes and 100x Faster Reporting

A high-performance analytics layer that made multi-attribute cross analysis practical and reporting dramatically faster.

Data Analytics System Enabling Cross Analysis of 30,000 Attributes and 100x Faster Reporting

Client

Nielsen

Large attribute spaces made interactive analysis slow and expensive.

KMH Technology engineered a data pipeline and query layer optimized for cross-dimensional reporting — indexing strategies, caching, and a dashboard UX built for analysts.

Teams can now explore relationships across tens of thousands of attributes with near-interactive response times.

Key outcomes

  • Cross analysis across 30,000+ attributes
  • Up to 100x faster reporting paths
  • Analyst-friendly dashboard experience